Product launch? Let’s go. Virtual summit? I’ve got questions about your speakers. Lifecycle campaign? Show me the funnel. AI systems? Let’s make everyone’s job easier.
I’m Angela: a marketer with a journalist’s curiosity, a builder’s instinct and absolutely no interest in making your brand sound like everyone else.
GROWTH · VIRTUAL EVENTS · LAUNCHES · AI SYSTEMS · CONTENTScroll for the good stuff ↘
WHO I'VE WORKED FOR (ALL GLOWING REVIEWS, PROMISE)
Go1ManychatBrighta GroupCrown ResortsRolling Stone
01 / DIFFERENT SKILLS. SAME FOLLOW-THROUGH.
Yes, I have big opinions. And even bigger results.
“Trust me, babe” isn’t a strategy. So here are the numbers.
$224K
attributed ARR contributed to by one Go1 LinkedIn post
$2M
revenue credited to email strategy and content at Manychat
6,367
paid Summit registrants converted into Manychat product users
GO1GROWTH + PRODUCT MARKETING
Complex product?↘Clear story.Real pipeline. ↗
They hired me for campaigns. Then things escalated.
Go1 needed campaigns. Then a brand repositioning. Then launch messaging for Morgan, an AI agent for Slack and Microsoft Teams. So I rolled up my sleeves. Web, email, paid, webinars, SDR outreach. The whole shebang.
Open the results +
Lifecycle: nurture program attributed with about USD $440K revenue across 33 deals.
Launch: first Activation Gap report email achieved a 37.5% open rate and 20.6% click rate.
Paid: report campaign delivered 18 leads at about $26 CPL, against a typical ~$100.
MANYCHATVIRTUAL EVENTS + LAUNCHES
6,367registrants → product usersThat’s the point. ↗
A full event is cute. New product users? Better.
I owned the speaker program, agenda and content for Manychat’s fully virtual Instagram Summit (2021–2025), with events of up to 25,000 attendees. Speakers, budgets, briefs, promotion, session reviews, live support. Then turning all that good stuff into content that keeps working.
Open the results +
Summit 2023: 6,367 of 9,427 registrants converted into product users; 134% of goal.
Speaker program: recruited and briefed speakers including Seth Godin, Steven Bartlett and Amy Porterfield; owned the speaker budget and reviewed sessions before recording.
Delivery: Hopin and Hubilo events, live chat and in-product promotion, plus on-demand repurposing for Instagram and YouTube.
Templates Library, 2025: led the PMM project with Product, Design and Localisation. Template publish rate increased 30%.
Mobile adoption: accounts using mobile templates grew from about 2.5% to 14%.
YES, I ALSO BUILD THE THING.
“Can’t we just use AI?” Glad you asked.
I built 15+ AI workflows at Go1, including a campaign agent I use every day. Monthly reporting went from half a day to 1–2 hours. Then I trained the marketing team to build their own AI assistant. Because the point is to make everyone’s job easier. Wild concept, I know.
AI Leadership Council member · Go1
GA4HubSpotDatabricks
↓
✳ AI-assisted reporting + human review
↓
SharePointSlack
From scattered data to a repeatable monthly view.
Selected results from my 2026 CV. Attribution, campaign scope and time periods vary; expand each story for context.
02 / HIRE ME FOR...
One Angela. A few very good fits.
Hiring for one of these? Here’s the part you came for.
VIRTUAL EVENTS / LAUNCH PROGRAMS
The event ends. The good stuff shouldn’t.
Give me the big idea and the moving parts. I’ll shape the narrative, recruit and brief speakers, own the agenda and content, and work with production, marketing and sales across time zones. Then turn the sessions into on-demand content. We’re getting more than one day out of this, babe.
The results: Manychat virtual events with up to 25,000 attendees. Summit 2023 converted 6,367 paid registrants into product users (134% of goal). Launch and partner campaigns at Go1.
I ask questions. I have opinions. Then I build the thing.
I used to interview people like Tim Burton and Jack White. Now I ask SaaS teams equally nosy questions about their buyers, their messaging and why that campaign didn’t convert.
Along the way: I've worked for Fairfax, Rolling Stone, Crown Resorts, brand newsrooms, Manychat and Go1. I’ve built a content department in 90 days, launched products, and written for millions of subscribers.
I like getting into the details, figuring out what’s missing and creating something useful that grows the business. Past managers (and my mum) call it “strategic curiosity.”
Also, your meetings just got better.
THE CAREER, ABRIDGED
GO1
Campaigns, positioning & AI enablementDec 2025–present · Remote
Need someone who can position it, launch it and build the systems behind it? Hi. Still me. Virtual events, launches, AI systems, growth, product marketing, content or partnerships. Full-time, part-time consulting, or fractional. Melbourne-based. Remote across APAC. Opinions included.
